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Blown to bits: dramatic Shift in Marketing Reality (Scholz & Friends)
Sometimes looking back one can find an item that underlines themes, that my blog is adressing. The fall of marketing, the necessary changes and e.g. the trend to commodities are some of these thems....
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Prospecting in the 21st century
Found at http://userpathways.com/2011/02/prospecting-in-the-21st-century/. I have been sitting on this post (and maybe this fence) for some time and a recent article finally gave me the impetus to...
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Watching Tim Ogilvie’s On Designing for Growth
Related articles Mel Lim // Design + Business Summer reading tips (serve4impact.com) Reading Chuck Frey’s 4 key questions that drive the design thinking process (serve4impact.com) It’s not your...
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JWT deck Social Commerce (July 2011)
Photocredit: http://bikesandgirlsandmacsandstuff.tumblr.com/ Related articles JWT Explores Rise of Social Commerce (prweb.com) JWT Melbourne hires Josie Brown from P&G to run digital...
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Long, very long deck: Hubspot’s The Evolution of Advertising: How Consumers...
You’re more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren’t...
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Six Heartfelt Truths of Social Media
These are 6 hard earned heart felt truth I’ve learned about Social and Digital Media. Source: www.slideshare.net Filed under: Service design, service management, Social CRM and social business Tagged:...
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Havas Worldwide’s 10 Trends for 2015
10 Trends for 2015 by Havas Worldwide. While two years ago, the report noted the coming rise in “co-” words (co-create, co-parent, copreneur), for 2015 “self-” is the overriding idea. Source:...
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